Every year we choose a FUN theme for Boot Camp; this year it’s "FIGHT CLUB"! Here’s why...
As a business owner and entrepreneur, you wake up EVERY day fighting. Fighting overwhelm. Fighting for more MRR, more sales, more profits. Fighting with your vendors to fix problems and deliver what they promised. Fighting with your employees to do their damned job and produce results without you having to beg or babysit them. Fighting your competition for more business. Fighting with clients to take your advice for their own good. Fighting to make more money so you can achieve some level of financial stability or freedom.
Then you fight with yourself…to overcome bad habits and procrastination. You fight against your lack of confidence and feelings of not knowing what to do. You fight your insecurities…your inabilities and weaknesses. You constantly fight the fear that one mistake, one well-funded competitor, one unknown threat could undo it all, putting you out of business…and then what would you do?
And often the fight becomes deeply personal. You’re fighting to save your marriage. Fighting to save your kids from a debilitating disease. Fighting addiction for yourself or someone you love. Fighting for your own life, your own health. Unlike “Fight Club” rule #4, there is ALWAYS more than one guy in the fight, punching you in the face. If you don’t get help, you can get buried fighting on ALL fronts – business, personal and with yourself.
That’s why we chose “Fight Club.” In the movie of the same name, a depressed, bored-out-of-his-mind man played by Edward Norton, with chronic, debilitating insomnia, creates an imaginary version of himself, Tyler Durden (played by Brad Pitt). Tyler is everything he wants to be – bold, dangerous, confident, cool and tough as nails. To give meaning to their lives, they create an underground fight club for other men who also hate their meaningless, boring existence as a means for putting some excitement back into their lives. Unfortunately, they are driven to destroy and create mayhem in the world, which is often the case with depressed, bitter nihilists who resent their own existence.
At Boot Camp, and in everything we do, we want to support our members to become a BETTER version of themselves. To be a SANE version of Tyler Durden with the intent to do good in the world, not destroy it as a “cure” for a meaningless existence. To help you not only WIN THE FIGHT but put excitement and purpose and satisfaction back into your life by helping you to WIN and overcome the tragedies, suffering and enemies who show up at your doorstep every day to pick a fight. As Tyler Durden says in the movie, “How do you know anything about yourself if you’ve never been in a fight?” Good question...
Yes, I’m breaking the first rule of Fight Club by talking about it (and the second one, for that matter). But what we have going on is SO good at this year’s annual international member conference, I’m willing to FIGHT to get you here by breaking ALL the rules.