Event Location:

Marriott Renaissance

611 Commerce Street
Nashville, TN 37203
(615) 255-8400

April 11th – 14th

(Note: Kosher meals will be provided on an as needed basis to VIP Attendees at breakfast and lunch who make these arrangements prior to the event.)

Conveniently located in downtown Nashville and within walking distance of multiple restaurants, coffee shops, bars and music venues.

Here is just a quick summary of what will be covered…

“How To Secure Swift And Significant Gains In Your IT Business This Year By Cashing In On Cloud Computing, Capitalizing On Hot Industry Trends, Implementing Clever New Marketing Strategies And Developing Super-Human Productivity Skills”

Robin Robins
AKA “The Relentless Redhead”

As a marketing and business coach to literally THOUSANDS of IT service business owners for over 10 years, Robin knows a thing or two about securing rapid success for your business. In addition to her hands-on experience in working with IT business owners, Robin has quickly developed a phenomenally successful and profitable small business herself, dominating an industry overnight with a very small staff, zero funding and no unique advantages other than smart, well-executed strategies she’s developed for packaging, marketing and delivering intangible services and products. From marketing to time management, Robin will be giving you her insights into what it takes to secure FAST and SUBSTANTIAL gains in ANY small business and in any economic condition.

Robin Will Deliver The Following Sessions At Boot Camp:

Session #1: How To Generate A Flood Of New Clients And Sales With
Cloud Computing
You’ll take home ready-to-use marketing and sales tools that are proven winners for selling cloud computing solutions. During this session Robin is going to deliver to you the marketing and sales strategies she’s seen have the BIGGEST impact and highest return for selling cloud computing solutions. You’ll learn why people are buying, how to easily overcome common objections, how to “talk” to clients about the cloud and how to use this to get in the doors of bigger, more profitable clients who are accustom to investing money into a good outsourced IT service like yours (not the cheapskates who whine about every dime they spend and ignore your advice). If you want to cash-in on this white-hot trend to attract more and better clients, this session (and the marketing templates you’ll take home) will be worth the price of admission.

Session #2: How To Use Online Video To Secure More Traffic, Appointments
And Clients
There’s no question about it – online video is THE hottest new marketing strategy for attracting and converting more qualified prospects to appointments on your web site. Why? Because a good video will engage the visitor, entice them to stay longer and truly understand what you can do for them far better than a static web page. But how can you produce quality videos on a shoestring budget? And what should the videos say? And what if you’re camera shy or a terrible speaker? Robin will be answering all of these questions (and more!) during this session, as well as giving you examples and clever ideas for adding simple and easy web videos that work.

Session #3: How To Add An Easy Auto-Pilot Profits Stream To Your Business Selling BDR Solutions
It’s a fact: MSPs who make the highest bottom line profits and have the most mature business models have a heavy focus on BDR solutions. Not only is backup and disaster recovery in high demand right now (giving you an easy entry point into new clients), but it also gives you an easy-to-deliver service that feeds you reliable profits for years. It’s also much easier to deliver and maintain than managed services, network upgrades or IT projects which are complex and time-intensive. During this special session you’ll learn some of the best ways to get more BDR solutions sold.

Session #4: Super Productivity: How To Get Out Of Overwhelm And Make Significant Progress On Your Biggest Goals, Projects And Priorities
Do you feel like you’re stuck on a treadmill, running your butt off day after day but getting nowhere fast in your business? Do you often feel exhausted by the list of things you have to get done and pulled in so many directions that you don’t know where to start? Would you like to know some simple strategies that will help you get more organized and be more productive every single day that doesn’t require a degree in planning or time management? Then you’ll LOVE this session. Robin is an extremely productive entrepreneur who has figured out how to run a multi-million dollar business serving over 4,000 clients with 5 staff without sacrificing her health (she’s in the best shape of her life) or her familiy (she stops work every day by 5:00 p.m. and spends every evening with her baby, husband and two dogs). During this session Robin will give you the exact plan she uses every day to make sure progress is made and key goals are hit.

“Better Your Best” – The 2012 Spokesperson Competition With Robin’s Top Clients

Press Release
2011 Winner. Tom Malesic, EZSolution

You’ll See Dozens Of Marketing Strategies, Best Practices And Real-Life Examples Of What’s Working RIGHT NOW To Generate Sales And Profits For A Small, Successful Group Of MSPs.

You’ll see Robin’s top clients compete for Spokesperson Position for her company with show-and-tell sales strategies, marketing campaigns, and plans they’ve used to double and often quadruple their income, recurring revenue streams, managed services income, and business success. There is no doubt that each and every one will pull out all the stops and serve up a plateful of their BEST ideas for selling managed services, retaining clients, increasing profits, fueling referrals and much, much more.

This ALONE is worth the price of admission – instead of spending countless hours and thousands of dollars trying to figure out ‘what’s working,’ you can get it all served up on a silver platter, ready to use the MINUTE you get back to the office. AND you’ll take home copies of all the campaigns, pricing strategies, essays and materials they submit as exhibits.

Find Out Who Wins This Year’s Competition and
The EXACT Strategies They Used to Do It

“Selling The Invisible: How To Demonstrate The Value Of Your IT Services So Price Becomes A Non-Issue”

Tom Hopkins
Author Of “How to Master the Art of Selling™”

Selling IT services can be challenging – particularly in a tight economy where clients are cutting corners, pushing off upgrades and trying to spend as little as possible. Even in good times business owners think of IT as a “necessary evil” and often don’t see why they need to pay for ongoing support, maintenance or critical upgrades no matter how hard you try. So how DO you show someone how much time and money you can save them with your services? How do you make a clear and compelling presentation so any CEO will instantly see the value of the benefits you provide?

During this presentation, you’ll get to hear America’s top sales pro teach you proven strategies for selling high-dollar services to C-Level decision makers. Tom Hopkins has taught over four million salespeople on five continents. The number of copies of his books sold rank in the millions—all because what he teaches gets results. His proven-effective strategies have helped sales pros and their companies generate billions in revenue. During your time with Tom he’ll cover:

• The single biggest “secret” to selling more C-Level decision makers that almost all sales people miss or ignore.
• How to get a prospect to tell you exactly what they want to buy without tricks or gimmicks…and without them hiding the truth or withholding information.
• 9 Words you should NEVER say to a prospect.
• The top 5 roadblocks that hinder CEOs from saying “Yes,” and how to remove them in advance.
• The astonishing reason you should welcome objections – and how to properly handle them so they move you closer to the sale.

“How To Optimize Google AdWords For Your Local Technology Business”

Perry Marshall,
Internet Marketing Expert And Author Of “The Definitive Guide To Google AdWords”

Never Before in the History of Advertising has it Been Possible to Spend 5 Bucks, Write a Couple of Ads, and Get Instant Access to Over 100 Million People in Less Than 10 Minutes…

But with Google AdWords advertising, you can do exactly that – right NOW.

…Yet most people find out that this is much harder than it sounds!

A day or two after you start out, your keywords get disabled, your ads are disapproved, and you’re disappointed to have to pay $1 or $2 or $4 or more per click for popular search-terms. AdWords advertising is a bucking-bronco.

Google is treacherous at first. It punishes uneducated-marketers and rewards smart ones. So I wrote an email course to help you get started and beat the system fast.

Here are Some of the Things You’ll Discover with Perry:

• Being in the top 2-5% of advertisers who get 30% to 60% of the traffic is NOT rocket science. It simply requires that you slice your campaigns in more dimensions than most advertisers.
• There’s a LOT of pond scum out there. People who are blind, naked, ignorant and clueless. Outperforming the bottom 90% of advertisers is NOT as hard as it sounds. In fact it’s reduced to having a state-of-the art checklist and a few advanced techniques in your bag of tricks.
• A well-built Google account is harder to knock off than ever before. Yes, there are all kinds of robotic search-and-destroy programs for affiliate marketers that replicate Google campaigns. But there are dozens of campaign fine-tunings that these robots cannot discern.

“Flawless Execution In Sales – When Failure Is
Not An Option!”

Afterburner
Sales Performance Advisors Help You Apply the Power of Flawless Execution to Everyday Selling

Plan. Brief. Execute. Debrief – is the recipe for success for Fighter Pilots around the world. It works in the business of combat, and it works in the business of selling. Afterburner motivational keynote speakers will teach your sales team how to harness the power of Flawless Execution™, starting with planning. You’ll learn the Six Steps to Mission Planning and apply them to your next annual sales strategy, account plan, or even a sales call.

You will also learn the power of Debriefing. How many times have you heard a salesperson admit that he or she made a mistake? Let’s face facts – it takes a strong ego to succeed in sales, and strong egos don’t like to admit mistakes. The problem is not that people don’t admit mistakes…it’s that your sales team never has a chance to learn from experience. Performance stays flat, and you never have a chance to address the root causes of lost sales. In this keynote, you will learn how to use the STEALTH Debrief module to glean Lessons Learned and accelerate the experience of your whole team, while learning how to boost sales performance improvement internally.

The nature of most sales people is to put all of their energy into a single relationship with the “decision maker” or buyer group at the expense of all of the other key relationships in the system. In the world of combat, we look at the whole environment as a system, and we look for ways to impact that system at key leverage points called Centers of Gravity. The Afterburner presenter will teach you s how to map your customers’ systems. And you will learn to use this concept to penetrate large accounts, improve sales, and improve loyalty.

Afterburner’s Patrick “Lips” Houlahan will also teach you how to:

• Be a part of the value proposition rather than just communicate one
• Be a solution provider rather than a manager of sales transactions
• Create rapport with clients through shared experience rather than projecting a “successful image.”

“Marketing Multipliers And The Magic
Rapport Formula”

Joe Polish
Small Business Marketing Expert, Founder and President of Piranha Marketing Inc.

Joe’s “Marketing Multiplier” session will show you the marketing strategies and tools working right now (on-line and off-line) to create more jobs and cash creation with less effort.

Back By Popular Demand…

“If I Wanted to Buy What You Sell, Would I Buy
It From You?”

Dr. Nido Qubein
Chairman of Great Harvest Bread Company President of Highpoint University

Why should people do business with you? How easily can someone else imitate what you do? Do your customers think of you first? Nido Qubein shares dynamic principles for personal and corporate achievement. It doesn’t matter how much you know or what you can do. What matters is what your customers and colleagues believe and perceive you can do for them. Do they understand and value what you are offering? Your positioning reflects other people’s confidence in your ability to do whatever you do with professional competence and expertise-how much they trust you to meet their needs. Your positioning is the way people feel about you and your work; it’s about the way you make them feel when doing business with you. Nido Qubein shows your audience how to “position” for maximum results using a practical approach and a professional strategy.