“Over 26 Hours Of Business Breakthroughs, Marketing, Leadership and Revenue-Boosting Strategies For Your IT Business”
Which of the following goals is on your #1 wish list?
- To learn what’s working in sales and marketing right now for other MSPs, IT service providers and technology consultants…AND how they are finding the time to get their marketing plans implemented when time and money is in short supply.
- To finally get my web site, social media and online marketing strategy nailed so I can start securing MORE new customers and stop feeling embarrassed about my lack of Internet marketing savvy.
- To learn how to gain certainty and confidence when negotiating proposals, contracts or other business deals instead of feeling uncomfortable and uncertain about asking for what I want.
- To learn a simple, straightforward and effective process for closing more sales regardless of price.
- To learn how to find, hire and keep GREAT employees who simply get the job done without a lot of problems, drama or a lot of hand holding.
- To learn how to create and implement a simple business plan so I can stop working 60+ hours a week and actually enjoy more freedom and success in my business.
If you said “Yes!” to one or more of these goals, then you need to get the 2010 Boot Camp In A Box so you can shortcut your success by learning from the most successful, most experienced IT business owners and leaders.
What’s This All About?
BIG breakthroughs…FAST TURNAROUND of stagnant and slumping sales…NEW strategies for how to thrive in this tough economy, and what’s coming up in the future months that you need to be prepared for.
It’s about shortcutting your path to success by learning what’s working RIGHT NOW for other small and medium IT firms so you can stop fighting so hard to get ahead…
It’s about discovering far more exciting and lucrative opportunities that others are cashing in on that you are simply overlooking…
BUT – it’s only going to be made available to a very small group of 325 people, and over half of the seats available are already taken by returning alumni and current members. Click Here To Get Your On-Demand Copy Now.
There Won’t Be Another Conference Like This Until 2011
This is a unique experience unlike any of the industry seminars, trade shows, and events you may have attended for a number of reasons. Let me highlight the ones that are most important to you:
First of all, this event is entirely focused on one thing and one thing only: helping you solve your biggest business problems in the areas of revenue generation, strategic and profitable growth, building a team of “A” players, and marketing.
- It is NOT just about “positive thinking” and motivation — although you will feel highly motivated when you leave. “More motivation” is far too simplistic of an answer to the tough problems you are dealing with in your IT business. You need ANSWERS, clarity, direction and confidence — and that is what you will get when you attend.
- The sessions will NOT be about being a better technician, giving you more certifications or teaching you how to do more crawling around under people’s desks, being on call 24-7, and staying trapped into “doing” the work…
It IS about being an active participant in a unique and extremely productive environment to help you get re-focused on doing the RIGHT things instead of getting sucked into other people’s emergencies, priorities, and distractions.
It IS about putting in place well-thought plans for turning the sales slump around and shaking off the last dregs of the recession; to equip you with a sales and marketing system that is founded in real world, proven strategies that work – not opinions, theories or hype.
It IS about you having the ONLY opportunity for you to see, in great depth, exactly how your peers are breaking through their current income, time, and staff limitations to achieve phenomenal new levels of growth and income.
It is also about you getting to spend 3 full days with other success-focused entrepreneurs who are ‘heavy users’ of my strategies and methods, many whom have been with me for years and can attribute huge increases in their personal wealth to the marketing and business building strategies I’ve given them.
Click Here To Get Your On-Demand Copy Now
Here Are The Top Consultants And Experts Who Will Mentor You When You Attend:
The Rockefeller Habits: The Four Decisions All Small Companies Need For Fast, Profitable, Stress-Free Growth
Imagine owning a successful, profitable, fast-growth company WITHOUT working every night until 2:30 a.m. in the morning…
Imagine starting every single day with a simple and concise plan for manifesting your dream business, knowing with absolute confidence that you are on the right track…
And imagine being able to simplify the complexities of running your business so you can clear your mind and focus on execution instead of being lost in indecision, overwhelm and problems, not knowing what to do or how to pull yourself out of tough spots.
Inc 500 Winners, Best Place to Work Companies and Fast Growth entrepreneurs have all learned that the Rockefeller Habits and Gazelles one-page business plans and tools are the key to simplifying their business and securing fast, profitable growth.
This session will be lead by Patrick Thean, who is the CEO of Gazelles Systems and previous CEO of Metasys, an Inc 500 technology company that earned him the Ernst & Young Entrepreneur of the Year Award. During his presentation, you will discover the Four Decisions all growth companies need to get right if they are ever going to hope for success. During this powerful, mind-opening session you’ll learn:
- How the “Four Decisions” – People, Strategy, Execution and Cash – work like magic to fuel amazing and profitable growth; get any one of these wrong and your company will sink faster than the Titanic.
- How to write a one-page business plan that you and everyone in your company can understand and execute with 100% confidence.
- Specific advice on where the big opportunities are in 2010 specifically for technology companies – and what you’ll need to do in order to win rather than end up as road kill.
How To Negotiate Like A Pro To Get Exactly What You Want In Business Without Compromising
Do you feel squeamish about negotiating? Have you ever been burned, disappointed, or mad at yourself for giving in to someone’s demands, even though you knew better? Do you ever wish you were better at asking for what you want – and actually getting it? Would you like to know how to be more polished, confident and respected when negotiating with clients, prospects and vendors?
Jim Camp can show you how. Jim is the #1 negotiation coach in America and author of two best-selling negotiation books, Start with No® and No: The Only System Of Negotiation You Need For Work and Home. Since 1987, over 100,000 people have used his negotiation training and management system in more than 500 multinational organizations in a diverse array of industries to complete thousands of negotiated business transactions totaling over $100 billion.
Jim has been featured on CNN, CNBC, numerous radio shows, and in The Wall Street Journal, Fortune, Harvard Business Review, Fast Company, Inc., Cosmopolitan, San Francisco Chronicle and many other news and media outlets.
During his session, Jim will reveal…
- Why “win-win” is an ineffective – often disastrous – negotiation strategy.
- How to conduct calm, stress-free negotiations.
- The single biggest weakness you can have in any negotiation and how you can prevent it from causing you to make costly, regretful mistakes.
- Why you want to embrace the word “no” at every opportunity in any negotiation, and why “no” is better than a “yes” and infinitely better than a “maybe.”
- How to create an agenda for any negotiation to guarantee things stay on track until their successful end.
- Why keeping score of who is getting what during a negotiation is arbitrary, meaningless and empty – and the only two things that really matter.
Learn How to Negotiate Like a Pro
The 7-Figure Consultant: Secrets To Getting Clients To Line Up To Pay Big, Seemingly Enormous Fees For Consulting
Have you ever wondered how Robin Robins was able to start and grow a 7-figure consulting business from scratch in under 2 years, in a recession (right after September 11) working from home, living on credit cards, and in a niche where she had no direct relationships, clients or expertise?
Would you like to know her most guarded secrets for selling high-end consulting services and information products. Would you like to know how to get started in the information marketing business yourself? If so, then this session will be worth your entire boot camp ticket!
Anyone selling consulting services can profit from this session, even if they aren’t selling marketing products and services. Why? Because the principles of getting clients to pay top dollar for your services are the same whether you’re selling marketing consulting services or any other type of business consulting. BUT, there are certain secrets to getting paid top dollar; ignore these and you’ll end up struggling and scrambling for new clients.
During this session Robin will reveal:
- A different way of looking, packaging and positioning your expertise to make it easier to sell at a higher price; not only will you earn more money, but you’ll also separate and insulate yourself from any competitors – then eliminate them.
- How to get others to line up to pay you $500 to $1,000 or more per hour for your advice by NOT selling them.
- Secrets to quickly securing “guru” status within niche when you lack any testimonials, expertise or special credentials.
- Common mistakes most rookie consultants make when getting started that cause them to lose status, clients and opportunities.
- How to set up a money-making machine selling information products online — and how you can use it to not only line your pockets, but also generate super-high quality leads for your IT business.
Click Here To Get Your On-Demand Copy Now
The Spokesperson Competition With Robin’s Top Clients
You’ll see dozens of marketing strategies, best practices and real-life examples of what’s working RIGHT NOW to generate sales and profits for a small, successful group of MSPs.
There’s no doubt that each and every finalist pulled out all the stops and revealed their BEST money-making strategies to sell managed services, increase profits, fuel referrals and much, much more.
This ALONE is worth the price of admission – instead of spending countless hours and thousands of dollars trying to figure out ‘what’s working,’ you can get it all served up on a silver platter, ready to use the MINUTE you get back to the office. AND you’ll take home copies of all the campaigns, pricing strategies, essays and materials they submit as exhibits.
See All 7 Finalists Conduct A Show And Tell Of Their TOP Marketing Strategies For Selling IT Services
The “Wedge” Technique: How To Get Your Competition Fired Without Saying Anything Bad About Them
Consider this: your absolute BEST prospect is someone who is already paying money for outsourced IT support. They obviously have a need and have demonstrated a willingness to pay for the types of services you offer. The problem is they are paying someone besides YOU for the service and have an existing relationship in place. So the question then becomes, how do you drive a wedge between your prospect and their current IT support vendor so you have an opportunity to win the business?
That is exactly what best-selling author, speaker and sales trainer Randy Schwantz is going to answer during this live session.
Most traditional sales training will teach you how to build relationships, but they don’t teach you how to overcome the relationship the prospect already has with their current IT provider. If you cannot overcome that, you cannot make the sale. Too often, a salesperson will bring a quality proposal with winning ideas and fair pricing, but if not careful, the incumbent will get a “last look” to match the ideas, pricing and product innovations. Net result: They Win, You Lose.
During this session you will learn:
- How to develop a USP (unique selling proposition) and differentiate yourself when your competition also offers competitive pricing, great service, highly-qualified staff, and quality work.
- How to win business away from your toughest competition, including in-house IT staff, without bad-mouthing the competition.
- How to get your prospect to realize they are being underserved and overcharged without putting them on the defensive.
Learn How YOU Can Stand Out From
Your Toughest Competition
The New Rules of Marketing and PR: How To Use Social Media, Blogs, News Releases, Online Video And Viral Marketing To Reach Your Customers
For decades, marketers have relied on buying expensive advertising and begging the media and analysts for coverage. We interrupted “prospects” with our egotistical “messages,” in the hopes of generating interest from buyers (who usually ignored us anyway).
The web has profoundly changed the rules. Smart business owners now communicate with their clients through content rich Web sites, blogs, YouTube videos, ebooks and other online media that buyers are now using to find service providers, consultants and vendors. If you aren’t showing up in these places, you don’t exist, and companies who learn how to leverage the power of web-based communications are going to trump you in the marketplace.
David Meerman Scott is a marketing strategist, keynote speaker, seminar leader, and the author of the award-winning BusinessWeek best-selling book The New Rules of Marketing and PR: How to Use News Releases, Blogs, Viral Marketing and Online Media to Reach Buyers Directly, which is being published in 24 languages and the new hit book World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories. He is a recovering VP of marketing for two publicly traded technology companies and was also Asia marketing director for Knight-Ridder, at the time one of the world’s largest newspaper and electronic information companies.
During this presentation, David Meerman Scott will walk you through a step-by-step action plan for harnessing the power of the new rules of marketing and PR. He’ll show you:
- How to identify target markets, create compelling ideas and get those ideas to these people quickly to drive new opportunities and referrals.
- Real-world case studies and examples of how other professional service businesses are using the web right now to drive demand, generate leads, and “celebrity” for themselves and their business.
- Virtual marketing strategies that will drive massive demand without costing you a dime.
- Why you need an online PR and marketing plan – and how to get it done NOW.
Harness the Power of Marketing and PR
How To Use LinkedIn To Generate Sales, Referrals And Introductions To New Prospective Clients Without Cold Calling
We all know that referrals are the best source of new business. We also know that the world of marketing has changed with new social media sites such as Facebook, LinkedIn, blogs, etc. So, the question becomes, how can an IT business owner with very little time and money quickly leverage these online resources to fuel more referrals.
During this session, Harry Brelsford will help you answer this question and discuss:
- See several real-life examples of how MSPs are using LinkedIN to secure appointments with C-level decision makers to secure new managed services contracts.
- How an inside salesman created a LinkedIn group that resulted in securing six major clients, including LinkedIn itself!
- How to set up your LinkedIn profile to maximize referrals.
- The best way to draft invitations and custom messages when trying to connect with new prospects and referral sources.
- How to start a LinkedIn group to build community and fuel high-quality introductions.
- 5 Simple steps to generate immediate revenue from existing customers giving you referrals.
THE MYTH OF MULTITASKING: How to Kill the Catchphrase that is Killing Your Bottom Line
Learn the secret of why multitasking is worse than a lie and uncover thousands of dollars and hundreds of hours in lost productivity. Dave teaches how the catchphrase of multitasking has increased our stress, reduced our productivity, and damaged relationships at work and at home. In this special presentation, Dave will teach you “Switchbusters,” concrete action steps you can implement immediately to get more done, get more focus, and improve your profitability.
During this session you will learn:
- How to create a new and realistic weekly budget for where you spend your time and finally start making real progress towards your most important goals.
- How to be able to focus entirely on the task at hand rather than running around in a crazed, distracted state where you get nothing done.
- Strategies to prevent interruptions and distractions from ruining your ability to get important projects done.
- The difference between “background” tasking and “switch-tasking.”
- How to manage projects with key people to avoid dropped balls and big messes.
- How to stop feeling stressed out, overworked and underpaid.
Get More Done and Improve Your Profitability
The Top 7 Secret Characteristics Of The Most Successful, Most Profitable And Fastest-Growing IT Businesses In The World
Have you ever wondered why some IT businesses seem to thrive regardless of what’s going on with the economy or what their competition is doing? Have you ever been frustrated beyond words because you can’t seem to figure out what’s missing from your business…what you are doing wrong…that is holding you back from hitting the revenue and profit targets you so desperately want? Would you like to know what characteristics, habits and practices the MOST successful IT business owners share? Then this is one session you won’t want to miss!
Larry Schulze has spent his entire life working with and studying the business models, habits and best practices of high-performance VARs, Solution Providers and MSPs. Over the years he’s discovered what patterns and habits the most successful business owners share that others never discovered or implemented. During this session Larry will summarize his life’s work and reveal the top characteristics that you must develop if you are ever going to build and own a truly profitable IT business.
You’ll discover:
- What happened to most IT businesses in 2009 and how a select few not only survived, but THRIVED during this recession.
- Predictions for what’s going to be ultra-profitable and in demand in 2010 so you can know what direction to steer your ship.
- Habits and characteristics you must develop to be a powerful, persuasive leader for your clients and employees.
- How truly successful IT business owners think, focus and invest their time.
- The most important skills and abilities you must be able to master to run a profitable IT business.
Top Grading: How Leading Companies Win By Hiring, Coaching And Keeping The BEST People
Systems do not run companies—people do. But CEOs report that “picking the right people” is one of their most serious challenges, and most companies find that only 25% of those hired or promoted turn out to be high achievers — that’s a 75% failure rate! And since the costs of hiring (or keeping!) the wrong people is extraordinarily high, this is one area that every business, large or small, must be able to master.
Topgrading is a time-proven process that empowers you to dramatically improve talent in your organization and accelerate your success and profitability. After using the Topgrading methods, you will have a 90% success rate in securing the top talent for the pay range.
During his session, Chris will cover…
- Fundamentals of Topgrading; what it is, how it works, and why it’s critical to your business.
- The mindset shift; how to fix YOUR beliefs, fears and shortcomings to lay the foundation for a stellar organization.
- How to identify, hire, coach and promote “A” players.
- How to redeploy (or eliminate) B and C players.
- How to develop a “Topgrading” culture where everyone is driven to perform at a higher level.
- Keys to successful interviewing, how to avoid hiring out of desperation or ignorance, and weed out the B or C players early on.
- How to use Scorecards to clarify job and performance responsibilities, fix weaknesses and help your employees managed themselves.
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